The Luba Tuli brand tells the story of the power of a hug – one that builds love, closeness, and security, as well as its therapeutic and scientific role.

The formula of our baby and infant wet wipes, suitable from the very first day of life, is based on a high water content—up to 99%—combined with trusted ingredients such as aloe vera, panthenol, or avocado oil. Our formulas are characterized by a simple, natural composition and ingredients that mothers have trusted for years. We also offer wipes made from 100% biodegradable, naturally sourced fabrics that gently cleanse and care for babies’ skin while remaining eco-friendly.

Our innovation in newborn and infant wipes is a water-based formula containing 99% water, free from preservatives and fragrances. This innovative, ultra-simple, and safe formula, combined with intense hydration, has made water wipes a favorite among moms!

Since September 2022, Tuli has also included baby care and bath cosmetics, suitable from the first day of life. This range features a hair shampoo, an ultra-gentle cleansing emulsion with emollients, body milk, face cream, bath liquid, and a foaming hand soap. Each product in the line is enriched with prebiotics, which help protect the natural microbiome of delicate infant skin.

Our cosmetics are developed under the philosophy of SIMPLE FORMULAS, containing only safe ingredients, with up to 98% of natural origin. The formulas are free from harsh surfactants such as SLS, ALS, and SLES. Their quality, safety, and effectiveness have been confirmed through independent testing in external laboratories and research institutes.